Insights, Updates and News

In a competitive property market, buyers have options. And they make decisions faster than most developers realise. Before a potential buyer picks up the phone, visits the display suite or registers their interest, they have already formed an opinion about your development. That opinion was shaped by your project brand. The decision is made before the conversation starts Buyers browsing developments online or driving past a hoarding are making split second judgements about wh

The local bowls club, community club or pub has always been more than a place to grab a drink or roll a few ends. It is a gathering place. The venue that hosts the birthday parties, the fundraisers, the Friday afternoon drinks and the Sunday sessions that bring a neighbourhood together. But somewhere along the way, many venues started to look the part a little less than they deserve to. A dated logo. A mismatched colour scheme. A Facebook page that has not been touched in yea

Businesses all over the country are looking at their outgoings and asking where they can make smarter decisions without sacrificing quality. Did you know that switching from an agency to a freelance creative can be one of the most seamless changes you make? Same quality of work, fraction of the overhead. The investment goes further Freelance pricing reflects the work itself, not the overhead around it. Without account managers, operations teams and office costs built into eve

A good brief is the difference between a smooth creative process and a frustrating one. It does not need to be long, formal or perfectly written. It just needs to give the designer enough context to do their best work. Here is what to include. Quick Facts About Your Business What does your business do? Who are your customers? What makes you different? Send through any existing brand assets (images, past collateral), logos, fonts or colours The Project What do you need designe